Browsing articles tagged with " events"
Mar 28, 2012
Andrew Budd

Double cycling – bring a friend.

According to studies from the University of Made-Up Stuff, 30% of the population will “never” cycle, 59% “might”, 10% will “sometimes” and 1%  will “often”.

 The 1% “often” are cycling enthusiasts, who have a very different outlook to the 89% non-cyclists, “never” and “might”. The ethos of Cycle Colchester is “more people cycling, more often”.  To make a difference, we need to focus on the 59% “might” and the 10% “sometimes”.

Theme One: Who are we, and what are we doing here? (names have been removed) CTC, Sustrans volunteer, CCC, Sustrans “Bike It”, cycling officer ECC, KeepColchesterCycling, ECC road safety, Colchester Travel Plan Club and more interests……

who should be here? CTC cycle champion, theatre and arts sector,  “cycle and seek”, Tendring representative, University of Essex, cycle trade representative,  Colchester Chronicle, cycletech bike mechanic, bike guru, cycle café proprietor, local bookshop who could sell maps and guides, Colchester Garrison, Keep Colchester Cool, General Practitioners/ Anglia Community Enterprise (working for PCT)/ Health Champions and Trainers network, commuter cyclists to Colchester vworkplaces, Colchester stations commuter cyclists/ Station Travel Plan reps, businesses, cafe owners, VisitColchester, UofE academics specialising in sustainability and community building, ECC highways technical staff, Colchester BC, Healthy Living Solutions, local schools, Cycle Sport – local clubs, plus local poets, health workers, celebrities and movers and shakers…..

Theme One Summary:

Everyone’s busy. We don’t expect everyone who can influence Colchester people to get more cycling, to commit to a half-day meeting, all in a room, at the same time.

We want to build a successful and effective network, with full shared access to information about promoting cycling in Colchester.

The public, and the cycling supporters, need to be well informed on what’s on offer in Colchester, looking at the wider demographic of our population.

We all need to understand that each sector of the community has different requirements, if we are to see more cycling.

Whether we are public sector, private sector or voluntary, we need to understand what we can deliver, looking at human resources and funds, and what we will have to leave aside.

Theme Two, 2012 Projects and Events: (some will happen, others are just ideas)

Tour Series pro bike race, 7 June. “Summer of cycling” – instead of national bike week, a summer of cycling is being run, linked with the Olympics. Colchester Carnival, 30 June (will include all day festival). Mountain bike chariot racing????. Wivenhoe May Fair – Saturday 26 May, King George V playing fields. Cycle training for families/ all, held over FOUR Sundays, at High Woods Country Park. Young Children’s Festival –  Saturday 16 June, Castle Park. Colchester Free Festival – Saturday 25 August, Castle Park

Fred Slattern’s Bike Book Club, starting from St John’s Green, Young Explorer ride (seven mile ride, aimed at families, from St John’s Green to Friday Woods and back).  Treasure trail, available all year, possibility in High Woods. Geocaching project. “Hub” project (open in Harlow) a bike recycling scheme engaging with young people not in mainstream education. Greenstead community event. Cultural festival. “5 miles to fabulous” event targeted at women. “singles” bike ride. “Keep Colchester Cycling”.

A suggestion. The cyclists themselves need to get people cycling, on a one-to-one basis. If every local cyclist persuaded one person to take up cycling, we would double the number of cyclists inColchester.

Target Groups. Who? and Why?

WHO? Everyone. Primary school pupils (and parents and siblings). Secondary school pupils (ditto). Young adults. Older students. Family Groups. Business. Women (all ages needed, separate marketing for different sectors). Older people. Inactive people referred by GPs. “Mind” project, using green exercise to help with depression or mental illness

WHY? Fun, Fashion, Health, Green, Cheap, Transport. A matrix could be produced, making an assessment of which reasons for cycling would most appeal to each group. When looking at a cycling promotion we need to think about who the target group are, and why our event might appeal to them. We ignore this at our peril…… 

WHAT HAVE WE GOT?  An Audit for January 2012 

Infrastructure and Assets: a recognised brand with a good reputation, the goodwill of the volunteers and the authorities, a small amount of funding, route maps and equipment (trailers, displays, “pulp friction”), www.cyclecolchester.co.uk website (Colchester Travel Plan Club will update this) (Post meeting note: the company that ran it have ceased trading, updating not possible at present.),  Salary Brook and UofE Knowledge Gateway cycle route works in 2012. Freebies in store. Maps (Good stock of most CC maps, money available for reprints). Lower Castle Park cycle route opening 20 March 2012. Lexden route (includes Crouch St completion 2012), Cyclists database – collected over the last two years, through events, pledges.

Training: Getting adults to take part in cycle training has proven difficult. There will be more opportunities in 2012.

Current promotional projects:  Cycle Champion’s led rides (the best fit to our target audiences?),            VIth Form College, The Gilberd School, Uof E – develop Bike It for older young people,  Tiptree – CTC rides plus public health sector links?, Eco Race – at primary and secondary schools (currently 12), Keep Colchester Cycling – free hire bikes, launching in spring 2012, Feedback forms needed from all events (KCC are already planning this)

NEXT SESSION: Wednesday 18 April 10:00am. Venue to be confirmed. 

Jan 31, 2012
Andrew Budd

Health, Work and Wellbeing – event 8 Feb 2012

A healthy workforce is good for your employees, for the wider community, and for your business. There’s a Health, Work and Wellbeing event at Eight Ash Green, run by the “Business in the Community” organisation, and “NHS northeast Essex”. It will be in the morning of 8 February, and will include lunch. Please follow the link for details, and book your FREE place. There will be a series of interesting presentations, some market stalls, and opportunities to network. See you there…..

http://www.bitc.org.uk/events/health_work_.html

Jan 26, 2012
emilyharrup

Full set of spanners at CTPC workshop!

 

Not many schools can boast that cycling is an integral part of their curriculum. The Gilberd School teaches mountain biking and Bikeability within timetabled lessons, holds bike races as part of sports day, and has a weekly bike club. And the headliner is an impressive bike maintenance workshop which is run as a small business and where students can learn bike maintenance as part of a qualification.  With  bikes that don’t work, being one of the main reasons kids don’t cycle to school, The Gilberd’s bike maintenance workshop is about to go mobile and help out at other schools.  Thanks to Roger Springett for hosting January’s CTPC event, and for the tour afterwards which included the bike workshop and facilities plus the impressive shiny new trailer which will soon be transformed into a mobile workshop.

So back to club news:

CTPC Governance: With the winding-down of Colchester2020, Jeremy Lucas (ECC) and Paul Wilkinson (CBC) talked about future governance of the club and member involvement in determining the direction the club goes in and priorities.  Emily and Andrew have always responded and evolved to the needs of the TPC members and are happy to continue doing this. Paul will be organising a workshop for members to discuss governance issues/priorities etc. All agreed that any opportunity to bid for funding should be taken advantage of to help ongoing funding of the CTPC and new projects.

Summer Cycling Promotions: Get your costed ideas for promotions within your workplace into Andrew and Emily by the beginning of February. Funding may be available from ECC for training, events, Dr Bike etc and any new ideas you have. We all liked the Cycle Challenge as a cross CTPC promotion but the cost is an issue, could we develop our own online logging system? One for Andrew and Emily to explore…..

STEPS – Active Travel:  Legs Eleven walking project is still happening, and is expected to be launched in the spring. A decision on ERDF funding is imminent, which will put more funding into this and other NCBP projects.

2012 Events:  We are happy to support you in any events where you are promoting sustainable transport. One highlight in this year’s calender is the  ACTTravelwise’s spring conference  which is being hosted by Charlotte at UofE and has an exciting line up showcasing Transport in the 21st Century. There is a pre-conference event on the 29th March with the main conference on the 30th.  Use the link above to see the full programme and to book your place.

Drive Colchester: £5000 is available to CTPC members to promote car sharing and smarter driving in 2012! A second grant from DEFR has given us this great opportunity for some more bespoke promotions over and above the central project we are currently working on. So please let us have your ideas…. whether it be advanced driving lessons, an on site mechanic, car share matching events, Love Your Car promotions, bespoke publicity material, dedicated car share bays or something else…

The central campaign will run over a couple of months starting around mid February, with a short funky film on carsharing and another on smarter driving.  Radio (Heart, Dream, Uni, Garrison, Hospital?-  are there others we can approach??) and billboard campaigns will promote the films and Drive Colchester website, plus publicity in TPC member organisations… watch this space for more info…

Travel Plan Accreditation scheme: Many of our members have achieved a silver and want to go for gold. Survey response rates are the main barrier and Rachel gave us ideas for maximising response rates by offering attractive inventives, offering a paper version, timing the survey to coincide with a change in parking arrangements etc.

Survey time is here again:  We do a full survey across all members every two years, usually in May to measure our progress. Survey results have been good with a year on year 3% decrease in people driving to work and big increases in people mixing their modes.  The challenge this year is to get the high response rate to help our members hit gold, as well as get some robust stats to measure our progress  by.  So we will be talking to members over the next few months on how best to tackle this for their organisation and noted that if we can put the month long survey back or forward a week it will help out the Uni as May clashes with exam time.

Abellio and public transport: Good news that Abellio want to focus on customer service in their 2 year franchise, with their eye keenly set on achieving the franchise in the longer term. This means new dedicated customer service desks at key stations (including Colchester) interest in integrated transport, more user-friendly timetables, marketing of under capacity trains (apparently there are very few that are overcrowded) We have had positive sounds about continuing our discount and hopefully they will be keen to work on some joint marketing of train travel with us. (Conversation today with our current contact at NXEA, Tanya, indicates business as usual from 5th Feb when Abellio take over – she is 99% certain existing discounts will continue.

CTPC public transport promotional material is all set to go, but ticket stock is still awaited from Network Colchester. Tony Mears has gone (Emily met new Regional General Manager Martin Evans after our meeting, hopefully the ticket stock will be appearing very soon so we can get on with our promotions).

ACTTravelwise: The CTPC pays for membership of ACTTravelwise  , who represent and lobbies for sustainable travel and travel planning nationally. Full CTPC members have access via their own log in.  It is a good resource for case studies, events, jobs and includes a forum for posting questions.  Emily will sort out current log ins and passwords.  Another good free resource to sign up to is Ways2Work funded by DfT and focused more on the private sector, with lots of good case studies, advice and best practice.

Helena encouraged us all to sign up  for a Free Business in the Community & ACE conference masterclass promoting health in the workplace, 8th February 09:30 – 13:30, lunch included, at the Holiday Inn in Eight Ash Green.

Thanks, and if you want to know more please get in touch.

What’s coming up?

5 - 19 May Colchester Walking Challenge

10 - 25 June Colchester Cycle Challenge

(10 - 17 June National Bike Week)

14 June CTPC members meeting

15 June National Clean Air Day

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